Senior Marketing Manager (gn)

Let’s make the world a better place one tasty bite at a time.
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We are Planted. After years of research, founded in July 2019 as a spin-off from ETH Zurich, it is our very aim to make the world better. With a revolutionary plan: Meat from plants.

Planted is more than a delicious product – it’s also an attitude. We want to radically change the way people consume and perceive meat. And to trigger a switch from eating animal- to plant-based proteins.

We are making a change. Not only because we can. But because we have to. Do you want to be a part of it?

What you do:

  • You develop the marketing strategy for Germany and Austria with full responsibility for total marketing mix and corresponding marketing plans across different channels (B2C and B2B).
  • You lead the execution of marketing- and communication projects from start to finish, leveraging internal support and driving collaboration with the headquarter.
  • You create, maintain, and conduct analytics to improve the sales funnel and extract key insights for future campaign development and product launches, developing proposals and recommendations on tactics.
  • You launch new products, packaging, design and POS-concepts, always in collaboration with the headquarter.
  • You analyse and report ROI on each campaign including post campaign learnings.
  • You manage the marketing budget and monthly reporting, and share responsibility on total turnover development.
  • You lead a local marketing team and interaction with agencies.



    • live ideally in Berlin or are willing to relocate.
    • have 5-10 years previous marketing and brand management experience within FMCG. Commercial experience would be a bonus.
    • are able to deliver work from conceptualization to implementation and have a huge passion for marketing.
    • are a team-player and responsibility-taker with an entrepreneurial mindset and a high level of independence.
    • are able to manage and organise multiple projects, while managing and coaching a team.
    • are enthusiastic about working with plant-based meat and food in general.
    • are able to excite, easily establish and maintain relationships and connections.
    • are a strong communicator and speak German and English fluently.

    If you have any questions, please contact

    Or, know someone who would be a perfect fit? Let them know!


    Birkenstraße 22
    10559 Berlin Directions


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